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Icebreaker Shop

Icebreaker, the merino wool specialist brand, is at home in New Zealand. The company's marketing based around "pure merino" brought a fresh twist to the market of functional base layers, which until then had been dominated mostly by synthetic fibres.

What are the advantages of Icebreaker underwear made from merino wool compared to base layers using synthetic fibres? The biggest advantage is that merino wool has a natural odour resistance, keeps warm when the weather is cold (even when wet) and keeps you cool when the barometer goes up.

Icebreaker became well-known via its tech t-shirts, which are still available in all colours imaginable and often with a strong statement graphics. The latter have almost achieved the status of collectors items.

Icebreaker's merino product range is steadily growing. Icebreaker produces clothing as diverse as overcoats, bike pants, vests, wrap-skirts, ponchos and even merino dresses.

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Icebreaker

(583 articles)
-0% New
Women's Multisport Light W's Crew Icebreaker

Women's Multisport Light W's Crew

Average Rating

Comfortable, versatile sports sock

23,95 € Reg. 23,95 €
In stock,
delivery time 3-5 days
blizzard HTHR/cruise
S M L
oil/lily
S M L
-0% New
Women's Siren W's Thong Icebreaker

Women's Siren W's Thong

Average Rating

Comfortable women's underwear from Corespun Merino wool

29,95 € Reg. 29,95 €
In stock,
delivery time 3-5 days
black
XS S XL
silk hthr
XS S M L
-0% New
Women's Sprite W's Hot Pants Icebreaker

Women's Sprite W's Hot Pants

Average Rating

Sporty underwear from Corespun Merino wool

39,95 € Reg. 39,95 €
In stock,
delivery time 3-5 days
black
XS S L
capri/stealth
XS
gritstone hthr/black
XS XL
nautical-wild rose
XS S M
ice blue-largo
XS S M L XL
silk hthr-burgundy hthr
XS S M L XL
-0% New
Women's Siren Long Sleeve Sweetheart Icebreaker

Women's Siren Long Sleeve Sweetheart

Average Rating

Contoured merino Corespun long sleeve shirt

69,95 € Reg. 69,95 €
In stock,
delivery time 3-5 days
black
XS S M L
gritstone hthr
S M
snow
S M L XL
fawn hthr
S M L XL
ice blue
S M L
ice blue-oxblood
S M
silk hthr
XS S M L XL
wild rose
XS L XL
-0% New
Men's Anatomica LS Crewe Icebreaker

Men's Anatomica LS Crewe

Average Rating

Classic long sleeve base layer made from Corespun merino wool

69,95 € Reg. 69,95 €
In stock,
delivery time 3-5 days
black/monsoon
M XL
jet hthr/black
S M L XL XXL
snow
M L XL
midnight navy
S M L XL XXL
-0% New
Men's Everyday LS Half Zip Icebreaker

Men's Everyday LS Half Zip

Average Rating

A breathable, high collared and half length zip Merino shirt

79,95 € Reg. 79,95 €
In stock,
delivery time 3-5 days
black
S M L XL
cargo
L
awesome
S M L XL XXL
monsoon
S M L
-0% New
Women's Sprite W's Racerback Bra Icebreaker

Women's Sprite W's Racerback Bra

Average Rating

Durable, odour-neutral sports bra

49,95 € Reg. 49,95 €
In stock,
delivery time 3-5 days
black
XS S M L XL
gritstone hthr/black
S L XL
soft pink hthr/stealth
L
largo
XS S M L
eggplant
XS S M L XL
wild rose
XS S M L XL
-0% New
Men's Everyday LS Crew Icebreaker

Men's Everyday LS Crew

Average Rating

A highly breathable, athletic cut long arm shirt made from Merino wool

69,95 € Reg. 69,95 €
In stock,
delivery time 3-5 days
black
S M L XL XXL
awesome
S M L XL XXL
monsoon
S L XL XXL
-0% New
Women's Sprite W's SS Crewe Icebreaker

Women's Sprite W's SS Crewe

Average Rating

Durable T-Shirt from Corespun Merino wool

65,95 € Reg. 65,95 €
In stock,
delivery time 3-5 days
glow/stripe
S M L
gritstone hthr
S M L
largo
XS S M L XL
eggplant
XS S M L XL
wild rose
XS S M L XL
-0% New
Women's Sprite W's Tank Icebreaker

Women's Sprite W's Tank

Average Rating

Women's stylish yet durable Merino wool-blend tank with Corespun technology

49,95 € Reg. 49,95 €
In stock,
delivery time 3-5 days
glow/stripe
XS
gritstone hthr
S
tulip/vivid/stripe
M
black
S M L XL
ice blue-largo
XS S M L XL
silk hthr-burgundy hthr
XS S M L XL
-0% New
Women's Sprite W's SS Crewe Icebreaker

Women's Sprite W's SS Crewe

Average Rating

Durable T-Shirt from Corespun Merino wool

65,95 € Reg. 65,95 €
In stock,
delivery time 3-5 days
glow/stripe
S M L
gritstone hthr
S M L
largo
XS S M L XL
eggplant
XS S M L XL
wild rose
XS S M L XL
-0% New
Women's Sprite W's Racerback Bra Icebreaker

Women's Sprite W's Racerback Bra

Average Rating

Durable, odour-neutral sports bra

49,95 € Reg. 49,95 €
In stock,
delivery time 3-5 days
black
XS S M L XL
gritstone hthr/black
S L XL
soft pink hthr/stealth
L
largo
XS S M L
eggplant
XS S M L XL
wild rose
XS S M L XL
-0% New
Women's Siren Long Sleeve Sweetheart Icebreaker

Women's Siren Long Sleeve Sweetheart

Average Rating

Contoured merino Corespun long sleeve shirt

69,95 € Reg. 69,95 €
In stock,
delivery time 3-5 days
black
XS S M L
gritstone hthr
S M
snow
S M L XL
fawn hthr
S M L XL
ice blue
S M L
ice blue-oxblood
S M
silk hthr
XS S M L XL
wild rose
XS L XL
-0% New
Women's Siren W's Bikini Icebreaker

Women's Siren W's Bikini

Average Rating

Durable women's underwear from Corespun Merino wool

35,95 € Reg. 35,95 €
In stock,
delivery time 3-5 days
black
XS S M XL
gritstone hthr/black
XS S L
fawn hthr
XS S M L XL
ice blue-oxblood
XS S M L XL
silk hthr
XS S M L XL
eggplant-silk hthr
XS S M L XL
wild rose
XS S M L XL
wild rose-harmony
XS S M L
-0% New
Scout Beanie Icebreaker

Scout Beanie

Average Rating

Merino wool beanie in a simple design

39,95 € Reg. 39,95 €
In stock,
delivery time 3-5 days
Jet HTHR
ONE SIZE
black
ONE SIZE
midnight navy
ONE SIZE
-0% New
Women's Tiki W's Bra Icebreaker

Women's Tiki W's Bra

Average Rating

Sports bra with great freedom of movement and cooling effect

49,95 € Reg. 49,95 €
In stock,
delivery time 3-5 days
XS
-0% New
Men's Sphere LS Hoody Icebreaker

Men's Sphere LS Hoody

Ultralight summer hoody for keeping you cool in warm-weather

99,95 € Reg. 99,95 €
In stock,
delivery time 3-5 days
L XL
-0% New
Men's Descender LS Zip Hood Jacket Icebreaker

Men's Descender LS Zip Hood Jacket

Technical mid layer made from textured, brushed merino wool blend

199,95 € Reg. 199,95 €
In stock,
delivery time 3-5 days
S L XL
-0% New
Men's Lite Crew Socks black-brazile Icebreaker

Men's Lite Crew Socks black-brazile

Average Rating

Comfortable men's socks for everyday wear and travelling, with merino wool (82%)

21,95 € Reg. 21,95 €
In stock,
delivery time 3-5 days
black/brazile
S M L
black/brazil/oil
XL
-0% New
Chase Headband Icebreaker

Chase Headband

Average Rating

Double-layer headband from stretchy Merino wool

19,95 € Reg. 19,95 €
In stock,
delivery time 3-5 days
black
ONE SIZE
gritstone hthr
ONE SIZE
cadet
ONE SIZE
silk hthr
ONE SIZE
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Items per page 100 200 500
Brand Portrait Icebreaker

Icebreaker – Merino philosophy

Merino and all its layers

20 years ago, Icebreaker started a merino revolution. How and why did it evolve? What's the New Zealand manufacturer's philosophy and how have things changed?

Logo Icebreaker

I still have a blurry recognition, just after the turn of the millennium, of functional underwear made from merino wool coming onto the apparel scene for the first time. Wool, which brought back vivid childhood memories of me scratching wildly while wearing a pair of woolen tights! Base layers and underwear made from wool, which then appeared on the market, was worn for the first time with reticence. This underwear of course, was from Icebreaker. Itching and scratchy were now a thing of the past. The rest, as they say, is history.

Jeremy Moon, founder of Icebreaker, with CEO Rob Fyfe. | Photo: Icebreaker Jeremy Moon, founder of Icebreaker, with CEO Rob Fyfe. | Photo: Icebreaker

When Jeremy Moon, first met farmer Brian Brackenridge back in New Zealnd in 1995, a similar “OH” moment was sure to have taken place. He was so taken with merino wool, that he soon exchanged his synthetic fabric underwear and shirts for merino. After Icebreaker’s foundings, there was finally an alternative. “It’s so crazy,” Jeremy Moon says, ” to wrap yourself in plastic when you go hiking in and around nature.”

The Icebreaker philosophy: Born / Worn

Icebreaker and Merino, Merino and Icebreaker – have become one word in outdoor clothing for the last 20 years. Jeremy Moon has used all his energy on explaining to outdoor enthusiasts how much more practical and better merino wool really is to wear. As Icebreaker, in1999 entered the European market, it wasn’t just that woolen underwear landed in outdoor shops to be sold. It was a whole new philosophy. Jeremy Moon sums it up in rhyme “born / worn” together: “Our product is born in nature and supported in nature This philosophy is at the heart of everything we’ve done up until now.”

The foundation of Icebreaker – New Zealand merino wool

Of course, Icebreaker has changed in the past 20 years, “skinned” as Jeremy Moon names it. Of course, the processing techniques have developed and advanced, however one thing has remained the same, explains Moon: the “high quality of our merino fibers. We use the best merino wool, we can get hold of in New Zealand.”

Merino wool is still Icebreaker’s main focus. | Photo: Icebreaker Merino wool is still Icebreaker’s main focus. | Photo: Icebreaker

Merino wool is still the basis of the Icebreaker success. This “miracle material” merino stands in the forefront for Icebreaker as much today as it did 20 years ago. The properties of the material speak for itself: It won’t scratch, doesn’t smell, dries quickly and it warms even when damp. Whether as underwear or as an insulating jacket – it’s perfect for outdoor use. And it is pleasant even for everyday wear.

Icebreaker started out with a few basic base layers in the range. Things have changed remarkably since those days..Icebreaker now concentrate on the perfect apparel for each and every requirement. This year the Cool Lite-series came out; a collection that combines merino wool with Tencel (a plant fiber). This, explains Jeremy Moon is “a real breakthrough and a representation of the way that we want to go in the future. We want to combine nature-based technology with merino wool”

Merino + Synthetic =?

This combination, Moon explains, is the difference in approach to his way and that taken by other manufacturers. The look of skepticism is evident on his face when the topic of a wool and synthetic blend arises. “We use, in some of our clothes, a very low synthetic fiber content to enhance the performance of merino wool and to give the fabric more duarbility. This is different however, to trying to reduce production costs. We use as few synthetics as possible to make merino better. ”

Is Icebreaker Merino really sustainable?

Icebreaker has now gone beyond just merino underwear, they also create clothing for all layers. | Photo: Icebreaker

Merino wool is a natural product. However, it is still necessary to take care with raw material and its producers. “We have high standards in the areas of labour, environmental and animal welfare. We maintain close and long-term partnerships with our producers. We do this only with partners with similar aims, actions that commit not only to the highest quality, but also to our high ethical standards. “

One cannot recycle merino wool explains Jeremy Moon. Unless you bury it as plant fertilizer in the garden. But one could work as efficiently as possible with the material at hand: “In the meantime, we can reduce the wool waste in the manufacturing process, using this ‘merino waste’ as insulation for our loft merino jackets.”

Icebreaker – Tradition and Vision

Today Icebreaker is one of the largest producers of merino clothing. To date, more than 350 people now work for the company and Icebreaker is led by Jeremy Moon together with Rob Fyfe. The range extends from base layers and underwear for extreme weather conditions, to second layers up to insulating jackets for a city stroll. Still, some things never change: the quality of merino wool, the enthusiasm for this fabric, the responsible production and the pursuit of perfect clothing. And in our eyes, that’s good!

Brand Check Icebreaker
  • Icebreaker... founded in 1995 in Wellington, New Zealand
  • Renowned for... everything with merino wool
  • A “classic would be... phew which base layer should be mentioned here?
  • Sustainability... is an important part of Icebreaker’s corporate philosophy. Strict in-house standards for animal welfare, working conditions and environmental protection.
Stefan Rehm

Even as a child, the native German spent his spare time in the mountains. It didn't take long before his passion for climbing caused him to drag his kit around to most places. His chalked tipped fingers have since settled on crags in the foothills of the Bavaria Alps.

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