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Icebreaker Shop

Icebreaker, the merino wool specialist brand, is at home in New Zealand. The company's marketing based around "pure merino" brought a fresh twist to the market of functional base layers, which until then had been dominated mostly by synthetic fibres.

What are the advantages of Icebreaker underwear made from merino wool compared to base layers using synthetic fibres? The biggest advantage is that merino wool has a natural odour resistance, keeps warm when the weather is cold (even when wet) and keeps you cool when the barometer goes up.

Icebreaker became well-known via its tech t-shirts, which are still available in all colours imaginable and often with a strong statement graphics. The latter have almost achieved the status of collectors items.

Icebreaker's merino product range is steadily growing. Icebreaker produces clothing as diverse as overcoats, bike pants, vests, wrap-skirts, ponchos and even merino dresses.

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Icebreaker

(446 articles)
-0% New
Pocket 200 black/cargo Icebreaker

Pocket 200 black/cargo

Average Rating

Turn-beanie made from thin merino wool in a double layer

29,95 € Reg. 29,95 €
In stock,
delivery time 3-5 days
black/cargo
ONE SIZE
fathom hthr/blizzard hthr
ONE SIZE
-0% New
Oasis W's LS Crewe Icebreaker

Oasis W's LS Crewe

Average Rating

Ladies long-armed shirt with round neck

85,95 € Reg. 85,95 €
In stock,
delivery time 3-5 days
black
XS S M L XL
fathom hthr
XS S M XL
tulip
XS S M L
-0% New
Oasis W's LS Crewe Icebreaker

Oasis W's LS Crewe

Average Rating

Ladies long-armed shirt with round neck

85,95 € Reg. 85,95 €
In stock,
delivery time 3-5 days
black
XS S M L XL
fathom hthr
XS S M XL
tulip
XS S M L
-0% New
Oasis SS Crew Icebreaker

Oasis SS Crew

Average Rating

Breathable T-shirt made from 200g/m² Merino wool

75,95 € Reg. 75,95 €
In stock,
delivery time 3-5 days
black
S M L XL XXL
fathom hthr
S M L
seaglass hthr
S M L XL
-0% New
Oasis SS Crew Icebreaker

Oasis SS Crew

Average Rating

Breathable T-shirt made from 200g/m² Merino wool

75,95 € Reg. 75,95 €
In stock,
delivery time 3-5 days
black
S M L XL XXL
fathom hthr
S M L
seaglass hthr
S M L XL
-0% New
Tech Lite SS Crewe Icebreaker

Tech Lite SS Crewe

Average Rating

Thin, breathable t-shirt made from Merino wool blend

65,95 € Reg. 65,95 €
In stock,
delivery time 3-5 days
black
S M L XL XXL
jet
L XL
pelorus
XL
stealth
S M L XL
blizzard hthr
S M L XL
capri
S M L XL XXL
cricket
S M L XL XXL
gritstone hthr
S M L XL XXL
-0% New
Tech Lite SS Crewe Icebreaker

Tech Lite SS Crewe

Average Rating

Thin, breathable t-shirt made from Merino wool blend

65,95 € Reg. 65,95 €
In stock,
delivery time 3-5 days
black
S M L XL XXL
jet
L XL
pelorus
XL
stealth
S M L XL
blizzard hthr
S M L XL
capri
S M L XL XXL
cricket
S M L XL XXL
gritstone hthr
S M L XL XXL
-0% New
Tech Lite SS Crewe Icebreaker

Tech Lite SS Crewe

Average Rating

Thin, breathable t-shirt made from Merino wool blend

65,95 € Reg. 65,95 €
In stock,
delivery time 3-5 days
black
S M L XL XXL
jet
L XL
pelorus
XL
stealth
S M L XL
blizzard hthr
S M L XL
capri
S M L XL XXL
cricket
S M L XL XXL
gritstone hthr
S M L XL XXL
-0% New
Tech Lite SS Crewe Icebreaker

Tech Lite SS Crewe

Average Rating

Thin, breathable t-shirt made from Merino wool blend

65,95 € Reg. 65,95 €
In stock,
delivery time 3-5 days
black
S M L XL XXL
jet
L XL
pelorus
XL
stealth
S M L XL
blizzard hthr
S M L XL
capri
S M L XL XXL
cricket
S M L XL XXL
gritstone hthr
S M L XL XXL
-0% New
Hike + Lite Mini Icebreaker

Hike + Lite Mini

Average Rating

Durable and super comfortable hiking sock made from merino wool

23,95 € Reg. 23,95 €
In stock,
delivery time 3-5 days
fossil/white/monsoon
S M L XL
jet hthr/cadet/black
S M L XL
twister hthr/rocket/stealth
S M L
-0% New
Tech T Lite LS largo Icebreaker

Tech T Lite LS largo

Average Rating

Classic, simple longsleeve

75,95 € Reg. 75,95 €
In stock,
delivery time 3-5 days
S M L XL XXL
-0% New
MSpt W's Ultra Light Mini Icebreaker

MSpt W's Ultra Light Mini

Average Rating

Short, lightweight multi-sport socks with reinforcements and support zones

19,95 € Reg. 19,95 €
In stock,
delivery time 3-5 days
oil cherub
L
blizzard
S M L
blizzard hthr/glow
S M L
oil/teardrop
S M L
-0% New
M Spt Ultra Light Mini Icebreaker

M Spt Ultra Light Mini

Average Rating

Short, lightweight multi-sport socks with reinforcements and support zones

19,95 € Reg. 19,95 €
In stock,
delivery time 3-5 days
oil
S M L XL
twister hthr/cobalt
S M L
-0% New
Quantum W's LS Zip Hood Icebreaker

Quantum W's LS Zip Hood

Average Rating

Sporty fleece jacket in trendy colours

179,95 € Reg. 179,95 €
In stock,
delivery time 3-5 days
black
XS S M L
gritstone hthr
XS S M
aura
XS S M L
-0% New
Quantum LS Zip Hood Icebreaker

Quantum LS Zip Hood

Average Rating

Sporty hooded jacket in bold colours and made from merino wool fleece

179,95 € Reg. 179,95 €
In stock,
delivery time 3-5 days
black
S M L XL XXL
gritstone hthr
M L XL XXL
-0% New
Kids Hike Lt Crew Icebreaker

Kids Hike Lt Crew

Average Rating

Sturdy, comfortable hiking socks for children

15,95 € Reg. 15,95 €
In stock,
delivery time 3-5 days
cruise
S
jet hthr/bonfire
S M L XL XXL
tulip/glow
S M L XL XXL
-0% New
Kids Hike Lt Crew Icebreaker

Kids Hike Lt Crew

Average Rating

Sturdy, comfortable hiking socks for children

15,95 € Reg. 15,95 €
In stock,
delivery time 3-5 days
cruise
S
jet hthr/bonfire
S M L XL XXL
tulip/glow
S M L XL XXL
-0% New
Hike Light W's Crew Icebreaker

Hike Light W's Crew

Average Rating

Lightly padded merino sock for ultimate comfort

25,95 € Reg. 25,95 €
In stock,
delivery time 3-5 days
monsoon
S M L
fathom hthr/capri/admiral
S M L
-0% New
Hike Light Crew Icebreaker

Hike Light Crew

Average Rating

Lightly padded merino sock for ultimate comfort

23,95 € Reg. 23,95 €
In stock,
delivery time 3-5 days
black
S M L XL
jet hthr/largo/twister
S XL
trail hthr/bark/bonfire
S M L
-0% New
Lifestyle UL Crew Icebreaker

Lifestyle UL Crew

Average Rating

Calf-length ultra-lightweight merino sock for everyday use

21,95 € Reg. 21,95 €
In stock,
delivery time 3-5 days
black
S M L XL
fathom hthr
S M L
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Brand Portrait Icebreaker

Icebreaker – Merino philosophy

Merino and all its layers

20 years ago, Icebreaker started a merino revolution. How and why did it evolve? What's the New Zealand manufacturer's philosophy and how have things changed?

Logo Icebreaker

I still have a blurry recognition, just after the turn of the millennium, of functional underwear made from merino wool coming onto the apparel scene for the first time. Wool, which brought back vivid childhood memories of me scratching wildly while wearing a pair of woolen tights! Base layers and underwear made from wool, which then appeared on the market, was worn for the first time with reticence. This underwear of course, was from Icebreaker. Itching and scratchy were now a thing of the past. The rest, as they say, is history.

Jeremy Moon, founder of Icebreaker, with CEO Rob Fyfe. | Photo: Icebreaker Jeremy Moon, founder of Icebreaker, with CEO Rob Fyfe. | Photo: Icebreaker

When Jeremy Moon, first met farmer Brian Brackenridge back in New Zealnd in 1995, a similar “OH” moment was sure to have taken place. He was so taken with merino wool, that he soon exchanged his synthetic fabric underwear and shirts for merino. After Icebreaker’s foundings, there was finally an alternative. “It’s so crazy,” Jeremy Moon says, ” to wrap yourself in plastic when you go hiking in and around nature.”

The Icebreaker philosophy: Born / Worn

Icebreaker and Merino, Merino and Icebreaker – have become one word in outdoor clothing for the last 20 years. Jeremy Moon has used all his energy on explaining to outdoor enthusiasts how much more practical and better merino wool really is to wear. As Icebreaker, in1999 entered the European market, it wasn’t just that woolen underwear landed in outdoor shops to be sold. It was a whole new philosophy. Jeremy Moon sums it up in rhyme “born / worn” together: “Our product is born in nature and supported in nature This philosophy is at the heart of everything we’ve done up until now.”

The foundation of Icebreaker – New Zealand merino wool

Of course, Icebreaker has changed in the past 20 years, “skinned” as Jeremy Moon names it. Of course, the processing techniques have developed and advanced, however one thing has remained the same, explains Moon: the “high quality of our merino fibers. We use the best merino wool, we can get hold of in New Zealand.”

Merino wool is still Icebreaker’s main focus. | Photo: Icebreaker Merino wool is still Icebreaker’s main focus. | Photo: Icebreaker

Merino wool is still the basis of the Icebreaker success. This “miracle material” merino stands in the forefront for Icebreaker as much today as it did 20 years ago. The properties of the material speak for itself: It won’t scratch, doesn’t smell, dries quickly and it warms even when damp. Whether as underwear or as an insulating jacket – it’s perfect for outdoor use. And it is pleasant even for everyday wear.

Icebreaker started out with a few basic base layers in the range. Things have changed remarkably since those days..Icebreaker now concentrate on the perfect apparel for each and every requirement. This year the Cool Lite-series came out; a collection that combines merino wool with Tencel (a plant fiber). This, explains Jeremy Moon is “a real breakthrough and a representation of the way that we want to go in the future. We want to combine nature-based technology with merino wool”

Merino + Synthetic =?

This combination, Moon explains, is the difference in approach to his way and that taken by other manufacturers. The look of skepticism is evident on his face when the topic of a wool and synthetic blend arises. “We use, in some of our clothes, a very low synthetic fiber content to enhance the performance of merino wool and to give the fabric more duarbility. This is different however, to trying to reduce production costs. We use as few synthetics as possible to make merino better. ”

Is Icebreaker Merino really sustainable?

Icebreaker has now gone beyond just merino underwear, they also create clothing for all layers. | Photo: Icebreaker

Merino wool is a natural product. However, it is still necessary to take care with raw material and its producers. “We have high standards in the areas of labour, environmental and animal welfare. We maintain close and long-term partnerships with our producers. We do this only with partners with similar aims, actions that commit not only to the highest quality, but also to our high ethical standards. “

One cannot recycle merino wool explains Jeremy Moon. Unless you bury it as plant fertilizer in the garden. But one could work as efficiently as possible with the material at hand: “In the meantime, we can reduce the wool waste in the manufacturing process, using this ‘merino waste’ as insulation for our loft merino jackets.”

Icebreaker – Tradition and Vision

Today Icebreaker is one of the largest producers of merino clothing. To date, more than 350 people now work for the company and Icebreaker is led by Jeremy Moon together with Rob Fyfe. The range extends from base layers and underwear for extreme weather conditions, to second layers up to insulating jackets for a city stroll. Still, some things never change: the quality of merino wool, the enthusiasm for this fabric, the responsible production and the pursuit of perfect clothing. And in our eyes, that’s good!

Brand Check Icebreaker
  • Icebreaker... founded in 1995 in Wellington, New Zealand
  • Renowned for... everything with merino wool
  • A “classic would be... phew which base layer should be mentioned here?
  • Sustainability... is an important part of Icebreaker’s corporate philosophy. Strict in-house standards for animal welfare, working conditions and environmental protection.
Stefan Rehm

Even as a child, the native German spent his spare time in the mountains. It didn't take long before his passion for climbing caused him to drag his kit around to most places. His chalked tipped fingers have since settled on crags in the foothills of the Bavaria Alps.

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