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Icebreaker, the merino wool specialist brand, is at home in New Zealand. The company's marketing based around "pure merino" brought a fresh twist to the market of functional baselayers, which until then had been dominated mostly by synthetic fibres.
What are the advantages of Icebreaker undergarments made from merino wool compared to baselayers using synthetic fibres? Primarily it is the lack of odours that the material gives off when sweaty and wet. In addition merino wool is extremely warm.
Icebreaker became well-known through their tech t-shirts, which are available in all imaginable colours, as well as with strong graphics. The latter have almost achieved the status of collectors items.
And the Icebreaker merino product range is steadily growing. At times Icebreaker has produced clothing as diverse as overcoats, bike pants, vests, and even merino dressesIcebreaker online shop